This week marks our two year anniversary. I’d like to express my deepest thanks to you for making us a part of your lives. Thank you for letting us get to know you, letting us obsess about coffee so you can hopefully enjoy this beautiful beverage deeply. My gratitude can really not be contained.
To be candid, I wasn’t sure if a business of this type would ever work, especially in a country where you can literally have it your way every day.
I know sometimes it may seem that we are coffee nazis and we don't want you to have any fun, but the real reason I started Black Black Coffee was to bring awareness of how good coffee can taste these days with drastic changes in farming and brewing techniques. So much has changed in the coffee world and I thought it was time these new delicious coffees were greatly appreciated. I just didn't want anything to get in the way of the coffee, even if that meant cutting out large potential segments of customers by serving coffee in simpler ways.
If there is one strategy for us as a shop its for our care for the farmers to be equal to our care for the customers. In my mind, one cannot start to become more important than the other. I care deeply about how hard these coffee farmers work, and how they desperately hope people enjoy the fruit from their labor.
To me good service is offering a product that is the best possible version it can be. We've strived hard to carry roasters who are doing incredible things to make coffee farming sustainable, and make it a good life for everyone involved. And that must happen to the things we consume here in our very lucky country: we must know the story from beginning to end. How were people treated, paid, how was the environment affected by this product?
You can be assured we try our best to find the best coffee roasters who try to bring farmers out of poverty (yes, the majority live in great poverty) and who help raise quality. Sure, at the end of the day it's just coffee to you and that is good and fine, but hopefully you'll feel a little better at the end of this all that you helped and didn't harm your surroundings.
Thank you for supporting us, which supports those farmers who are the true heroes of this beautiful craft we call coffee.
Joshua McNeilly, owner Black Black Coffee